Our Story
We are a family business born from a deep love for the beauty of Indonesian heritage. It all began with our mother, Nova Felistia, who started this journey with a simple passion: to create products that are not just beautiful, but also meaningful. A year later, we joined forces to build and grow this dream together.
Our journey of growth led to a new milestone in 2017. We created the brand Stevitrishoes, with a clear mission to empower women through custom-made shoes. This endeavor strengthened our belief in the power of design to inspire confidence and individuality.
At Felistianova, we believe that fashion is a celebration of identity. That's why every one of our bags and shoes is a harmonious blend of high-quality genuine cow leather and the richness of batik, tenun, and songket from various corners of the archipelago. We are also proud to incorporate beautiful natural fibers like jute and leaf fiber to add a unique touch to each design.
Every stitch we make is a testament to our commitment to creating high-quality products, as well as our support for local artisans and cultural preservation. With every Felistianova item you choose, you're not just taking home a product—you're carrying a piece of our family's story, hard work, and pride.
Thank you for being a part of our journey.
Nova Felistia
FOUNDER & CREATIVE DIRECTOR
Stevitri Sarasti
CO-FOUNDER & CEO